The RED Foundation is a non-profit organization founded in 2017 by Barbados’ Cultural Ambassador, Stedson Wiltshire (Red Plastic Bag) out of his desire to give back to the society that has contributed so much to his success over the years. Using the African Proverb, “It takes a village” as its foundational principle, The RED Foundation has partnered with like-minded agencies and groups to work towards strengthening communities and facilitating guidance for at-risk youth across the island, and help strengthen families in need.

Kellmart has agreed to come on board with The Red Foundation and capture donations for the charity online, allowing persons to choose how much they want to donate and add it to their order. All captured donations will be used by the charity to buy food and other necessities for people and families in need.